Director of Admissions, Marketing and Communications
Suzhou | Dulwich College Suzhou | Professional Support Services
Closing date: 4 Oct 2024
About Role
Dulwich College Suzhou (DCSZ) seeks an inspirational and innovative leader to lead Admissions, Marketing and Communications department. This is an excellent opportunity to make a difference in our fast-growing school in Suzhou, one of China’s most vibrant cities.
The Director of Admissions, Marketing and Communications (AMC) oversees all aspects of College Admissions, Marketing and Communications to attract, convert and retain a community of families who embrace the College vision, mission and values. The Director of AMC will develop and implement an integrated strategic marketing and communications plan to build the College’s reputation, manage issues and crises, and engage a breadth of stakeholders (partners, parents, students, staff).
To lead a team of AMC experts in DCSZ, while collaborating with the EIM AMC group, in galvanizing the DCSZ AMC team forward in order to drive recruitment, retention, brand development and community engagement.
Our School
Dulwich College Suzhou opened in 2007 and is recognised as the leading international school in the region. Our College is a Co-Educational Day School for students from Age 2 to 18. We have 800 students, spanning over 30 nationalities, with 420 students in Primary School (Nursery to Year 6) and 380 students in Senior School.
Dulwich College Suzhou is academically selective and follows an enhanced British and international curriculum, adapted for the needs of our international student body.
Our academic curriculum is complemented by rich co-curricular programmes. We prioritise holistic education and academic excellence, tradition & innovation, sustainability, and community. We are the first school in Asia to achieve ‘Language Friendly School’ certification and our school is also accredited by CIS, WASC, IB and NCCT.
The close collaboration among our Colleges and with the founding school, Dulwich College in London, gives our students and staff unique opportunities to participate in network events and benefit from the group’s relationships with leading educational and artistic organisations.
Requirement
COMPETENCY
• Constantly seeks opportunities and improves work performance and systems by creating an environment for the introduction of new ideas.
• Maintains understanding and helping others with social responsibility.
• Remains positive in the face of adversity, quickly recovering from setbacks and keeps problems in perspective.
• Provides clear directions and demonstrates the enthusiasm to be supportive to drive team members to work collaboratively to achieve the shared objectives.
• Champions “one family of schools” through collaboration, understanding and open communication.
• Monitors the continuing validity of objectives and encourages others to follow and do the same, maintaining an ongoing awareness of what might support or hinder progress.
• Anticipates internal and external customers’ needs and champions initiatives to increase satisfaction.
• Persistently seeks solutions in the face of adversity, barriers or obstacles, and analyses underlying reasons for problems, seeking long-term fundamental solutions within the limit of authority.
• Monitors and review the quality of decisions made, suggesting any improvements to the decision-making process.
• Champions the group’s values living them through all aspects of actions and behaviours to maintain high ethical standards.
SKILLS AND EXPERIENCE REQUIRED
• Values-based leader with a proven track record in building and maintaining positive relationships with a wide range of internal and external stakeholders
• Out-going, friendly personality who can build and lead positive teams
• Ability to adapt and work independently, inter-College and as part of project-based teams, as required
• Proven leadership success in admissions, marketing and communication
• Demonstrable experience of leading marketing campaign and building brand awareness based on a strong set of values
• Experience in leading crisis communications
• Experience of managing internal and external stakeholder groups including local and international media
• Excellent time management and organisational skills
• High level English, with strong writing, content creation and editing skills
• Mandarin language ability is helpful but not essential
• Strong communications skills with ability to connect effectively with a diverse set of stakeholders from college senior management team to partners and parents in both one-on-one and group settings
• Good understanding of digital marketing channels and strategies to effectively drive brand growth and engagement across online platforms
• Project management skills with strong attention to detail
• Degree in marketing, communications, journalism, public relations, English, or writing-intensive discipline
• Strong experience in admissions, marketing and communications with a minimum of 3 years in a management role
DCSZ is a well-resourced school with highly motivated and academically successful students. Successful applicants will be enthusiastic about the ethos and values of Dulwich International. An attractive and competitive remuneration package will be offered to the chosen candidate.
To apply for this position you will need to include:
• an application letter
• an up-to-date CV
• names and contact details of three referees from current and previous employers
Safeguarding Statement
Our College/School is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices, which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, successful references, as well as due visa and work permit process as required by Chinese law.
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